Early Days
I am Nur Ainne, founder of CoreSocietal Analytics. I was born in Johor Bahru and grew up in Taman Sri Skudai during the 1980s, 1990s, and early 2000s.
It was a close-knit, multiracial neighborhood where people mostly walked or cycled to meet their daily needs, private vehicles were few, and neighbours truly knew each other. It was normal to see children playing outside with their friends and neighbours with very minimal adult supervision. Growing up there taught me to listen, observe, and value different perspectives, lessons that continue to shape how I approach problems today.
My love for writing, researching, and analyzing began in school. Although I was placed in the science stream after strong PMR results, I knew my heart was elsewhere. After SPM, I pursued this passion at the Malaysia Institute of Integrative Media in Wangsa Maju, Selangor, where I earned a Diploma in Journalism (2004 to 2006).
From Journalism to Media & Communication
I began my career as a journalist with Malay Mail Newspaper in Bangsar (2006–2008). Journalism trained me to dig deeper than headlines. Ask “why” and “what’s behind this?” rather than stop at the surface.
From 2008 to 2010, I worked as a producer at Bernama Radio 24, Kuala Lumpur, where I proposed production concepts, organized shoots, and developed program content with on-air talent. In 2011, I joined SHP Media Sdn Bhd as a writer, creating impactful content.
By 2011–2012, I moved into marketing and customer engagement as Head of Marketing at Al-Maghrib Malaysia, overseeing traditional and digital campaigns, branding, and customer service trends.
From 2012 to 2023, I transitioned into entrepreneurship, founding My Maq Aky Enterprise in Subang Jaya. I provided Business Communication Consultancy, diagnosing organizational communication challenges and offering research-based solutions. During this period, I also managed relationship-focused events and authored children’s storybooks (not yet published).
Transition Into Data Analytics
Between 2017 and 2022, as I began independent research, I observed that many business and societal problems stemmed from a common issue: the lack of structured, reliable, and contextual data.
To strengthen my technical foundation, I earned the Arcitura Certified Big Data Professional (Canada, 2023) through MDEC and completed courses such as the Basic Introduction to Shariah-Compliant Investment (2023) by MYCOURSE.MY
In early 2024, I transitioned into full-time work as a Data Researcher and Data Analyst (self-employed, Subang Jaya), where I built a foundational societal dataset on the low-wage, high-profit foreign labour ecosystem in Malaysia and beyond.
Committed to lifelong learning beyond traditional university paths, I focus on practical, hands-on education from both online and onsite sources. This approach enables me to deliver ROI-driven insights, keep pace with the rapid evolution of knowledge, and responsibly advance into the field of applied AI engineering.
My Values and Commitment
CoreSocietal Analytics is more than data. It builds fair, sustainable solutions for society. I am committed to engaging Malaysian freelancers for data management and ROI-driven AI tool development, and to paying living wages to new graduates, experienced professionals, and people who are reskilling or upskilling, in full compliance with Malaysian regulations.
When projects require it (especially for international work), I also engage foreign freelancers, ensuring compliance with all relevant legal requirements. This helps stabilise the job and labour market while delivering excellence to clients.
I believe in giving chances to anyone who is committed to learn, learn more, and relearning with good intentions. Experience grows from fair opportunities. Even experienced people make mistakes, so humility is needed at every stage of the job and the labour market.
Why I Do This
Every stage of my career has been guided by the same principle: to find the real story, uncover the root causes, and communicate them clearly.
Today, I use data to do just that. By transforming complex societal information into actionable insights, I can help property developers, NGOs, policymakers, and businesses from different sectors not only solve their challenges but also contribute to a fairer, more sustainable society.